Get out and ride

Looking at the email blast we just sent and one thing strikes me, we’ve been running an iron seat contest (who can ride the most miles in a month), win an easy $100 gift card and a chance for a $1000 gift card, and the same guy keeps winning. In the month of April Bryan DeAvilla rode 3934 miles…that’s 131 miles per day. He ain’t no commuter!!

Did you know that the median average of miles ridden by new riders over an 18 month period is 6600 miles or 12 miles a day (based on nationwide survey respondents to a Harley-Davidson® survey given to people who have purchased a new HD® bike)? Laidlaw’s customers average 485 miles per month or 16 miles per day (data from the same HD purchase experience survey). Mr. DeAvilla is doing 8X that.
It’s disturbing to know people who have a bike over 2 years old don’t even have a 1000 miles. What’s the point? To say you’ve got a Harley? The prestige? What’s the use if the thing isn’t ridden? One doesn’t need to be hardcore and ride in all kinds of weather conditions, which some of us do, but being a poser and having the bike sit in the garage isn’t much fun either.

We started this contest to encourage people to ride. There are lots of good reasons to hit the road on your bike. One reason is that its fun. What’s your reason? Tell us please.
Just get out and ride!

From your Laidlaw’s Harley-Davidson GM